How to License Your Art
Ever wondered how artists get their designs on fabric, stationery, wallpaper, or even home decor? That’s the absolute magic and wonder of art licensing! It’s a fantastic way to get your work out into the world, earn some income, and the best part, see your art on products—without having to manufacture them yourself.
Wallpaper for
FUNKY PAPER CO
So, What Exactly is Art Licensing?
Think of art licensing as renting out your artwork to a company. You still own your design, but you give a brand permission to use it on their products for a set amount of time. In return, you get paid—either through royalties (a percentage of sales) or a flat fee.
A licensing agreement usually covers:
★ What products your art will be on (fabric, greeting cards, wallpaper, etc.)
★ How long they can use it
★ Whether it’s exclusive (just for them) or non-exclusive (you can license it to other brands in different niches too)or buy-out, meaning you sell the rights of that artwork to the company.
★ How you’ll be paid (royalties or a one-time fee)
These are the things you will negotiate with the companies that you license your work with.
Fabric design for NERIDA HANSEN FABRICS
Why Artists Love Licensing
★ Earn Passive Income – Once your design is licensed, you can keep earning from it without and extra work!
★ Creative Freedom – You create the art you love, and brands come to you for your unique style.
★ More Visibility – Your art reaches a wider audience through established companies and retailers.
★ No Manufacturing – The company you license with takes care of all the manufacturing and in many cases promotion of the products.
Shape Shifter for CONSEQUENCE OF CHANGE
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How to Get Started
1. Build a Portfolio – Create a collection of designs that look great on products.
2. Find the Right Companies – Research brands that license artwork in your niche. What products can you see your artwork on? Make a list of potential clients.
3. Pitch Your Work – Send your portfolio to potential clients.
4. Understand Licensing Agreements – Learn the basics of contracts, royalties, and protecting your work.
Want to Know More About How I Licensed My First Designs?
If licensing sounds like something you’d love to explore, I’ve put together a free Guide to Art Licensing just for you! It breaks everything I did and continue to do, to license my art with brands, into simple steps so you can start your art licensing journey with confidence and excitement!
